Our story | NUXE
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From Aliza Jabès to Huile Prodigieuse®
Aliza Jabès, a pioneer of French pharmacy
The story of NUXE is closely linked to that of its founder, Aliza Jabès, a pioneer of cosmetics of natural origin. Introduced to the world of plants from an early age by her pharmacist father, she was fascinated by their scents and their benefits for skin health. In the early 1990s, she decided to buy a small Parisian laboratory specialising in natural cosmetic formulation. Committed to R&D from the outset, this visionary entrepreneur brought together a team of expert researchers at the forefront of botany, formulation and dosage form development… marking the birth of NUXE.
Huile Prodigieuse®, a revelation and a revolution
A young entrepreneur and mother, Aliza Jabès dreamed of a comprehensive natural skincare product that would meet all her everyday beauty needs in a single step. She imagined a multi-purpose oil that was quick and easy to apply. With her R&D team, she developed Huile Prodigieuse®, made with 100% botanical oils and a dry-touch texture, to nourish, repair and enhance the face, body and hair. One of a kind, it paved the way for natural beauty care and revolutionised pharmacy skincare with its poetic name, inimitable dry texture, sun-kissed fragrance and chic glass bottle.
Incredible success story in 10 key dates
1991
Huile Prodigieuse®
Clean⁽¹⁾ and vegan⁽²⁾ ahead of its time, with its precious botanical formula, Huile Prodigieuse® is a multi-purpose dry oil with an exceptionally sensorial feel. It was an immediate success when it launched in pharmacies and quickly became an iconic product. Today, it is the No. 1 oil in France⁽³⁾ and in many other countries (Italy, Spain, Portugal and Belgium)⁽⁴⁾, with one sold every 7 seconds⁽⁵⁾ worldwide.
1994
Rêve de Miel Honey Lip Balm
While expecting her second child, Aliza Jabès imagined a deliciously indulgent honey-based balm. A dosage error during the initial trials made the texture too thick, but the formula proved extremely effective at repairing lips!
Kept just as it was, Rêve de Miel Lip Balm also became an iconic French pharmacy product: one is sold every minute worldwide⁽⁶⁾.
1999
Crème Fraîche de Beauté
The NUXE R&D team invented vegan⁽²⁾ moisturising care by concentrating an unprecedented combination of botanical milks in indulgent textures. Intense thirst-quenching action, an evocative name and a divine Orange Blossom fragrance… Everything came together to win over the ever-growing community of NUXE fans. This perfect mix of effectiveness and pleasure became the brand’s distinctive signature.
2002
NUXE spa
Aliza Jabès imagined extending the NUXE experience into a warm, intimate setting. The idea took shape when she fell in love with a former 17th-century wine cellar in the heart of Paris: after a year of renovation, Spa NUXE Montorgueil opened its doors. This exceptional, chic and natural wellness space embodies the ultimate NUXE experience, a holistic journey inviting relaxation and letting go. Today, more than sixty NUXE Spas have opened around the world in exclusive, distinctive settings.
2005
nuxuriance
Laboratoire NUXE confirmed its expertise in facial skincare with this global anti-ageing innovation featuring patented botanical ingredients. It offers discerning women proven effectiveness on skin density and dark spots. In 2024, the range became Nuxuriance Ultra Alfa [3R], incorporating technology more effective than retinol⁽⁷⁾ on 3 actions in the skin. The ultimate in anti-ageing.
2006
merveillance
NUXE Research identified the anti-wrinkle effectiveness of Mimosa seeds, a patented innovation that gave rise to Merveillance. Over the next 15 years, the range continually reinvented wrinkle correction. In 2021, NUXE unveiled Merveillance LIFT, skincare infused with Micro-Algae Oil. Obtained through a green extraction process, each drop concentrates the power of 4 billion active cells.
2012
Prodigieux® Le Parfum
Over the years, thousands of women fell in love with the inimitable fragrance of Huile Prodigieuse®. NUXE decided to capture the sun-kissed, sensual notes they loved in an eau de parfum. Created by perfumer Serge Majoullier, who also composed the original oil’s fragrance, Prodigieux® Le Parfum established itself in pharmacies and among women who embraced its addictive scent trail.
2013
NUXE sun
Laboratoire NUXE entered the sun care market, showing that sun protection can also be glamorous. NUXE Sun stands out with its addictive textures and escapist fragrance with captivating notes. The sun oils and after-sun lotion caused a sensation: they are No. 1 in their categories⁽⁸⁾ in pharmacies in France. NUXE Sun Eau Délicieuse is also the best-selling fragrance in pharmacies⁽⁹⁾ in France.
2021
Super Serum [10]
This universal anti-ageing concentrate is an innovative gem combining NUXE Research’s expertise in anti-ageing and botanical oils. Its power comes from cutting-edge technology of 100% natural origin: the microfluidic encapsulation of fractionated botanical oils. This process encapsulates the oils in microspheres, which are carefully infused one by one into an exceptional formula with Natural Hyaluronic Acid. Today, it is the No. 1 microfluidic serum⁽¹⁰⁾ in pharmacies.
2023
Hair Prodigieux®
NUXE launched its first haircare collection, featuring a major formulation innovation: Fermented Pink Camellia Oil. It is obtained through a unique fermentation process that enhances its repairing and nourishing benefits for hair. Vegan⁽²⁾, silicone-free and sulphate-free⁽¹¹⁾, these products are formulated to respect the hair and envelop it in a distinctive sensorial signature. True to its bold approach, NUXE also offers an innovative, highly effective hair repair step: the Pre-Shampoo Nourishing Mask.
Our values
live the NUXE experience
NUXE achieves the feat of reconciling opposites: rooted in the rigour and quality of French pharmacy, our skincare combines effective active ingredients with the pleasure of irresistible textures and fragrances. Serious and glamorous, effective and sensorial, these products are your everyday luxuries.
Inspired by nature, NUXE Research is also at the forefront of science. We continually push innovation further, both to deliver proven results and to create unique sensations. This is what makes NUXE the No. 1 laboratory for skincare of natural origin in pharmacies in France.
know-how made in france
Founded in Paris, Laboratoire NUXE has had its own Research and Formulation teams from the outset. NUXE skincare and fragrances are formulated there with talent and exacting standards. Production is 100% French, mainly at NUXE’s industrial site in Lécousse, Brittany.
Among its high-tech facilities, our factory has an integrated physical chemistry and microbiology laboratory to ensure the quality and safety of our skincare before it reaches your hands and your skin.
*French pharmacy: French pharmacy.
⁽¹⁾ Clean formula according to NUXE. ⁽²⁾ Vegan formula with no ingredients or derivatives of animal origin.
⁽³⁾ GERSDATA - SOGEARLY – Dermocosmetics market - Selection of the Body Moisturisers segment, Oil form for topical application - Sales value (including VAT) – Pharmacies and parapharmacies - France – MAT December 2023.
⁽⁴⁾ France: GERSDATA - SOGEARLY – Dermocosmetics market - Selection of the Body Moisturisers segment, Oil form for topical application - Sales value (including VAT) – Pharmacies and parapharmacies - France – MAT December 2023. Belgium: IQVIA BelgiumParaOnline National Monthly database for the period: MAT June 2023; measure – units and values; 82F1E BODY MOIS/EM WOM-OILS, reflecting estimates of real-world activity. Germany: IQVIA PharmaTrend® DATA, OTC4 82F1E, sales value € in MAT 12/23 in German pharmacies (retail, e-commerce). Italy: IQVIA Pharmascope, Pharmacy, NEC4=82F1E+83B1D, Sales Eur SP, 2022. Spain: IQVIA Sell Out Pharmacy data from MAT March 2024 for OTC 82F1E – HID/EMOL CORP MUJER-ACEIT.
⁽⁵⁾ Internal source based on 2023 worldwide sell-in for Rêve de Miel Lip Balms.
⁽⁶⁾ In vitro test.
⁽⁷⁾ GERSDATA SOGearly – NUXE dermocosmetics market - Suncare segment, Oil form - Sales including VAT – Pharmacies and parapharmacies - France – 2023 / GERSDATA SOGearly – NUXE dermocosmetics market - Suncare segment, Aftersun sub-segment – Sales including VAT – Pharmacies and parapharmacies - France – 2023.
⁽⁸⁾ GERSDATA SOGearly – NUXE dermocosmetics market – Fragrance segment - Sales including VAT – Pharmacies and parapharmacies - France – 2023.
⁽⁹⁾ GERSDATA - SOGEARLY - NUXE dermocosmetics market - Anti-ageing skincare in Microfluidic serum form - Sales value (including VAT) - Pharmacies and parapharmacies - France - CMA 202311.
(₁₀) Sulphated surfactants.
⁽¹¹⁾ GERSDATA - SOGEARLY – Dermocosmetics market - Selection of the Natural Brands segment - Sales value (including VAT) – Pharmacies and parapharmacies - France – MAT December 2023.
